AI Optimization (AIO) agency for local businesses. While traditional SEO chases Google rankings, NextLocal targets a faster-growing channel: the AI-generated recommendations appearing in ChatGPT, Perplexity, and Google AI Overviews. Services include entity optimization, Google Business Profile management, citation building, and structured data implementation — done-for-you, built for the way people already search.

AI-powered web app that curates personalized Spotify playlists with a 3-act emotional arc. Users describe where they want to go emotionally; Claude engineers the shift. Built on Next.js (App Router), TypeScript, Tailwind CSS, and the Claude API. Integrated Spotify OAuth, parallel API calls, SSE streaming, and a rolling 200-track localStorage blocklist to ensure genuine discovery on every session.

Shoegaze / 90s alt four-piece. Released four demo tracks on Bandcamp. Debut Austin show June 4, 2025 at 13th Floor. Influenced by My Bloody Valentine, DIIV, Nirvana, and Smashing Pumpkins.

• Directed web strategy and content production across enterprise properties
• Managed sprint planning and backlog grooming with dev/UX teams
• Served as project manager for web and marketing initiatives
• Led daily stand-ups and maintained production calendars
• Acted as Product Owner for CRO testing and implementation
• Oversaw UX strategy and testing, using data to inform design decisions
• Administered Sitecore CMS and coordinated cross-functional teams

• Execute front-end production in WordPress with emphasis on UX and accessibility
• Support UX strategy for internal and external platforms
• Manage WordPress, Brightcove, and YouTube systems
• Qualify inbound leads and optimize user flow
• Enhance UX across internal platforms including SharePoint
• Track and report metrics using Google Analytics, Act-On, and SharePoint analytics

• Delivered end-to-end digital marketing for small business clients
• Customized and maintained WordPress websites
• Managed contracts, invoicing, and client communications
• Created self-marketing strategies to acquire new clients
• Negotiated service agreements and delivered on time and on budget

Audio engineering, mixing, lyric and performance composition, sound design. Released original music and produced for other artists across a decade-long independent career in Austin.

• Led SEM strategy and campaigns, meeting growth KPIs
• Built email automation workflows and wrote campaign copy
• Created reporting systems to measure and improve ROI
• Supported sales alignment and managed messaging for product launches
• Maintained relationships with stakeholders and vendors

• Managed SEO strategy and client account performance
• Advised clients on digital presence and site improvements
• Represented company at trade shows and industry events
• Delivered digital solutions and maintained client satisfaction
• Consistently exceeded sales quotas, ranked top in performance