Cody
Coppin

15 years in UX and web, the last seven on enterprise web at Flex, where my work sat between technical teams and the people who depend on them. I also build with AI: using Claude Code, I designed and shipped Hearth, a household finance advisor with its own Claude connector, and Moodplay, a live Claude-powered playlist app. I set the requirements, design and test; Claude Code writes the code. My strength is the part between the model and the people using it — scoping the job, wiring the systems together, and catching what breaks in real use that tests don't.

Flex
Digital Marketing Specialist
Austin, TX · 2019–2026
  • Managed the relationships with the dev agency that administered Sitecore and with a third-party CRO testing vendor: wrote feature, enhancement, and fix tickets in Jira, groomed the backlog, and ran the stand-ups
  • Owned the redesign of the corporate SharePoint home page for 150,000+ employees: restructured navigation, analyzed content to decide what went where, and coordinated the changes across teams
  • Handled the content side of a ~1,500-page Sitecore-to-WordPress migration and redesign: content inventory and mapping, pruning, rewriting, page builds, QA, and developer coordination
  • Used Microsoft Copilot as part of Flex's company-wide push to adopt it: writing page metadata, gathering website content data, and analyzing spreadsheets
Freelance
Digital Marketing Consultant
Austin, TX · 2015–2019
  • Delivered end-to-end digital marketing for small business clients, from contracts and client communication through delivery
  • Customized and maintained WordPress websites
SecureNet Payments
Digital Marketing Manager
Austin, TX · 2013–2015
  • Led SEM strategy and campaigns, and built reporting systems to measure and improve ROI
  • Built email automation workflows and wrote campaign copy
Marketing Clique
Digital Marketing Manager
Austin, TX · 2010–2013
  • Owned client accounts end to end, from strategy through hands-on execution
  • Ran SEO, SEM, and Google Ads campaigns and built client site front-ends
Hearth
Creator
2026 · hearth-ledger-demo.fly.dev ↗

Household finance advisor that recommends what to do next with a household's money, not just where it went. Pulls live bank data through SimpleFIN, runs on Fly.io, and exposes ten read-only tools to Claude through its own connector. A per-person privacy model scopes every query: shared household accounts are visible to both partners, personal spending stays private. 800+ automated tests — and the bugs that mattered (doubled interest, a drifting mortgage balance, a broken autopay counter) surfaced from my own review of the screens, then went back into the build. I set the requirements, designed it, and tested it; Claude Code wrote the code (Python, FastAPI, SQLite).

NextLocal AI Visibility Report
Creator
2026 · Retired

Automated visibility audit for local businesses. A business fills out a form; a Make workflow pulls its Google Business Profile, reviews, and citations, the Claude API grades it across five categories and writes recommendations, and the finished report is emailed automatically, with no manual steps. Extended into an agent pipeline (Apify → audit → Hunter → Instantly) at about $4.39 per qualified lead.

moodplay
Creator
2026 · moodplay-phi.vercel.app ↗

Describe a mood shift in plain language and Claude builds a Spotify playlist with a three-act emotional arc. Live. Built with Claude Code on Next.js, TypeScript, Tailwind CSS, and the Claude API, with Spotify OAuth and SSE streaming.

Vellamere
Creator
2026

Agent-run generative music pipeline. Non-repeating ambient pieces are generated in Logic (Scripter and MIDI FX); an agent bounces the sessions, files the results, and syncs review copies to Google Drive and a self-updating rating sheet. I review and rate every piece before anything is released — the agent handles the repetitive work, the release decisions stay with me.

AI & Agents
Claude API Claude Code MCP Connectors Multi-Agent Pipelines Human-in-the-Loop Review Prompt Engineering Make AI Optimization (AIO) Microsoft Copilot
Product & UX
UX Strategy Information Architecture Content Strategy CRO Vendor Management Sprint Planning Figma Jira
Built With (via Claude Code)
Python FastAPI SQLite Next.js TypeScript React Tailwind REST APIs Fly.io Vercel GitHub
CMS & Marketing
Sitecore WordPress SharePoint Brightcove Google Analytics SEO/SEM Google Ads Email Automation Copywriting
St. Edward's University
Bachelor of Arts, Theatre · 2002–2006 · Austin, TX
Scrum Alliance
Certified ScrumMaster · Earned 2021